As you know most Christian programs do not sell ad time. Yes, they may have commercials in the body of the show but its promoting themself. The church or ministry pays for the full 28:30 or 58:30 air time to the station or network. This means they must raise money from YOU. Therefore telethon after telethon, tape series, oil from Israel, ect. They must have income to pay the airtime bill. Its an endless spiral.  Almost like an addiction.  Raise money to pay for airtime that is usually late, to raise money.  Lets stop this cycle!
What if we treated Christian shows the same as any other. Go find advertisers to pay for the airtime. It could work. In fact I think viewers would appreciate not being hit up for money throughout the hour. I would prefer to watch a spot for Tide, Carnival Cruise or even the Sham Wow guy then watch a telethon.   Am I the only one who feels this way? I’ve watched the same “Telethon Big Hitters” on multiple networks giving their same spill to raise money for that network.  Its getting old.  Its time to start thinking differently.

OK play along with me here.  Lets say one of your long lost relatives dies and wills you his company.  That company just happens to be NBC Universal.  Nice huh?  You now have complete control to change the programming as you see fit.  (Ok, I know this wouldn’t happen but just think for a minute.)  How would you fill the program schedule and still make money, all while keeping to your Christian values?

Option #1:  Contact your big ministries and churches and make time avail for them.

Option #2:  Find Christian programming that has been produced that fits more mainstream media (EX:  Reality Shows, Dramas, Sitcoms, ect)

Option #3:  Sell the network fast.

First of all,  if you want to bankrupt the network quickly choose option #1.  There is an overdose of the same format on Christian TV today.  There is a lack of creativity.

Second option..you might have a hard time finding shows that have been produced that fit this category.  There are not enough organizations putting money into programming that the masses want to see.

Perhaps the easiest scenerio is selling the network and pocket the cash?

My point is this…If faith based producers do not start thinking differently and creating alternative programming, we can never stand a chance to grab a main stream audience.  Not every show has to scream Jesus.  A good comedy show, drama that shows everyday issues or documentary are just a few examples that can begin to change the landscape of Christian TV.

If you are a Faith based producer, edtior, director or person in any capacity, I challange you to start using your creativity and thinking different.  How can you make a project more appealing to the masses?  Are you fitting the mold of a million other shows?  If so change it!  Its not to late.